/* ============================================================
   THE ONLINE MARKETING (theonlinemarketing.in) — shared stylesheet (home + article pages)
   Theme: apple.com-style premium.
   Flat surfaces (#fff / #f5f5f7 / #000), frosted slim nav,
   centered hero typography, full-bleed colour bands, rounded
   tiles, single blue accent #0071e3 (#2997ff on dark),
   hairline separators, light Apple-style footer.

   1. Tokens & reset        7.  Work / About / Articles
   2. Base + utilities      8.  Approach / FAQ / Contact
   3. Nav + ribbon          9.  Footer
   4. Hero + trust         10.  Article pages
   5. Bands + services     11.  Responsive
   6. Manifesto (dark)     12.  Motion & a11y
   ============================================================ */

/* ---------- 1. Tokens & reset ---------- */
:root{
  --bg:#f5f5f7;
  --paper:#ffffff;
  --ink:#1d1d1f;
  --soft:#424245;
  --muted:#6e6e73;
  --line:#d2d2d7;
  --line-soft:#e4e4e9;
  --blue:#0071e3;
  --blue-hover:#0077ed;
  --blue-dark:#2997ff;      /* Apple link blue on dark surfaces */
  --blue-soft:#e8f2ff;
  --green:#248a3d;
  --black:#000000;
  --nav-h:52px;
  --radius:18px;
  --radius-lg:28px;
  --ease:cubic-bezier(.16,1,.3,1);
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:72px;-webkit-text-size-adjust:100%}
body{
  margin:0;overflow-x:clip;
  background:var(--paper);color:var(--ink);
  font-family:-apple-system,BlinkMacSystemFont,"SF Pro Display","SF Pro Text","Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  font-size:17px;line-height:1.5;letter-spacing:-.01em;
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;
  text-rendering:optimizeLegibility;
}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit}
h1,h2,h3,p{margin:0}
ul{margin:0;padding:0;list-style:none}
svg{display:block}
::selection{background:rgba(0,113,227,.18)}

/* ---------- 2. Base + utilities ---------- */
.wrap{width:min(1080px,100% - 48px);margin-inline:auto}
.band{padding:96px 0}
.band-white{background:var(--paper)}
.band-gray{background:var(--bg)}
.band-dark{background:var(--black);color:#f5f5f7}

.kicker{
  font-size:12px;font-weight:600;letter-spacing:.12em;
  text-transform:uppercase;color:var(--blue);
}
.band-dark .kicker{color:var(--blue-dark)}
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-size:13px;font-weight:600;letter-spacing:.1em;
  text-transform:uppercase;color:var(--muted);
}
.dot{width:8px;height:8px;border-radius:50%;background:var(--blue);flex:none;animation:pulse 2.6s infinite}
@keyframes pulse{
  0%{box-shadow:0 0 0 0 rgba(0,113,227,.35)}
  70%{box-shadow:0 0 0 7px rgba(0,113,227,0)}
  100%{box-shadow:0 0 0 0 rgba(0,113,227,0)}
}
.lead{font-size:clamp(19px,1.9vw,24px);line-height:1.5;color:var(--muted);font-weight:400}
.micro{font-size:14px;color:var(--muted)}

.section-head{max-width:780px;margin:0 auto 60px;text-align:center}
.section-head h2{
  font-size:clamp(36px,4.8vw,60px);line-height:1.06;letter-spacing:-.035em;
  font-weight:600;margin-top:12px;text-wrap:balance;
}
.section-head p{max-width:560px;margin:18px auto 0;color:var(--muted);font-size:17px;line-height:1.6}

/* Apple text link with chevron */
.link-blue{color:var(--blue);font-size:17px;font-weight:400;display:inline-flex;align-items:center;gap:4px}
.link-blue:hover{text-decoration:underline}
.band-dark .link-blue{color:var(--blue-dark)}

/* Buttons — flat Apple pills */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:8px;
  background:var(--blue);color:#fff;border:1px solid transparent;border-radius:999px;
  padding:12px 22px;font-size:15px;font-weight:400;letter-spacing:-.01em;
  cursor:pointer;white-space:nowrap;
  transition:background .2s,transform .2s,border-color .2s,color .2s;
}
.btn:hover{background:var(--blue-hover)}
.btn:active{transform:scale(.98)}
.btn .arw{font-weight:400}
.btn.ghost{background:transparent;border-color:rgba(255,255,255,.4);color:#f5f5f7}
.btn.ghost:hover{background:rgba(255,255,255,.08);border-color:rgba(255,255,255,.7)}
.btn.light{background:var(--paper);color:var(--ink)}
.btn.light:hover{background:#f2f2f4}

.skip-link{
  position:absolute;left:-9999px;top:0;z-index:300;
  background:#fff;color:var(--blue);font-weight:600;font-size:14px;
  padding:12px 18px;border-radius:10px;box-shadow:0 10px 30px rgba(0,0,0,.15);
}
.skip-link:focus{left:16px;top:12px}

/* ---------- 3. Nav + ribbon ---------- */
.nav{
  position:sticky;top:0;z-index:100;
  background:rgba(251,251,253,.8);
  -webkit-backdrop-filter:saturate(180%) blur(20px);
  backdrop-filter:saturate(180%) blur(20px);
  border-bottom:1px solid rgba(0,0,0,.06);
}
.nav-inner{
  height:var(--nav-h);
  display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:16px;
}
.logo{display:flex;align-items:center;gap:9px;font-size:14px;font-weight:600;letter-spacing:0}
.logo .thin{font-weight:400;color:var(--muted)}
.mark{
  width:26px;height:26px;border-radius:50%;background:var(--blue);
  display:grid;place-items:center;flex:none;
}
.mark svg{width:12px;height:12px}

.navlinks{display:flex;align-items:center;justify-content:center;gap:34px;font-size:12px;font-weight:400;color:rgba(29,29,31,.85)}
.navlinks a{padding:4px 0;transition:color .2s}
.navlinks a:hover{color:var(--blue)}
.navlinks a.active{color:var(--blue);font-weight:500}
.navlinks .panel-cta{display:none}

.nav-actions{display:flex;align-items:center;justify-content:flex-end;gap:12px}
.navcta{padding:7px 16px;font-size:12px}

.menu-btn{
  display:none;position:relative;width:36px;height:36px;flex:none;
  background:transparent;border:0;cursor:pointer;
}
.menu-btn span{
  position:absolute;left:8px;right:8px;height:1.5px;background:var(--ink);border-radius:2px;
  transition:transform .3s var(--ease);
}
.menu-btn span:nth-child(1){top:14px}
.menu-btn span:nth-child(2){bottom:14px}
.menu-btn[aria-expanded="true"] span:nth-child(1){transform:translateY(3.25px) rotate(45deg)}
.menu-btn[aria-expanded="true"] span:nth-child(2){transform:translateY(-3.25px) rotate(-45deg)}

.ribbon{
  background:var(--bg);color:var(--ink);
  font-size:13px;font-weight:400;letter-spacing:0;
  text-align:center;padding:12px 20px;
}
.ribbon span{color:var(--blue);padding:0 8px}

/* ---------- 4. Hero + trust ---------- */
.hero{padding:88px 0 40px;text-align:center}
.hero-center{max-width:860px;margin-inline:auto}
.hero h1{
  font-size:clamp(48px,7vw,96px);line-height:1.02;letter-spacing:-.035em;
  font-weight:600;margin:20px auto 22px;max-width:820px;text-wrap:balance;
}
.hero h1 em{font-style:normal;color:var(--blue)}
.hero .lead{max-width:640px;margin-inline:auto}
.hero-actions{display:flex;gap:26px;flex-wrap:wrap;justify-content:center;align-items:center;margin-top:30px}
.hero .micro{margin-top:20px}

.visual-wrap{max-width:1020px;margin:70px auto 0}
.visual{
  position:relative;min-height:440px;border-radius:var(--radius-lg);
  background:linear-gradient(160deg,#1d1d1f 0%,#000 60%,#101014 100%);
  color:#f5f5f7;padding:34px;overflow:hidden;isolation:isolate;
}
.visual::before{
  content:"";position:absolute;width:380px;height:380px;
  border:1px solid rgba(255,255,255,.12);border-radius:50%;
  right:-110px;top:-70px;z-index:-1;
  box-shadow:0 0 0 40px rgba(255,255,255,.03),0 0 0 80px rgba(255,255,255,.02);
}
.visual-top{
  display:flex;justify-content:space-between;gap:12px;
  font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#86868b;
}
.chart-title{
  font-size:clamp(24px,2.6vw,32px);line-height:1.14;letter-spacing:-.03em;
  font-weight:600;margin-top:60px;max-width:300px;
}
.chart-title strong{color:var(--blue-dark);font-weight:600}
.chart{
  height:130px;margin-top:34px;display:flex;align-items:flex-end;gap:10px;
  border-bottom:1px solid rgba(255,255,255,.2);padding:0 4px;
}
.bar{
  flex:1;height:var(--h);border-radius:5px 5px 0 0;
  background:linear-gradient(180deg,#4ea3ff 0%,#0071e3 80%);
  transition:height 1s var(--ease) var(--bd,0s);
}
.bar:nth-child(1){--bd:0ms}   .bar:nth-child(2){--bd:70ms}
.bar:nth-child(3){--bd:140ms} .bar:nth-child(4){--bd:210ms}
.bar:nth-child(5){--bd:280ms} .bar:nth-child(6){--bd:350ms}
.bar:nth-child(7){--bd:420ms} .bar:nth-child(8){--bd:490ms}
.js .chart .bar{height:4%}
.js .chart.in .bar{height:var(--h)}
.chart-foot{
  display:flex;justify-content:space-between;gap:12px;
  font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#86868b;margin-top:12px;
}
.floating{
  position:absolute;right:26px;bottom:28px;
  background:#fff;color:var(--ink);padding:16px 20px;border-radius:var(--radius);
  box-shadow:0 14px 40px rgba(0,0,0,.4);
}
.floating small{display:block;font-size:11px;color:var(--muted);font-weight:500}
.floating strong{font-size:25px;letter-spacing:-.02em;font-weight:600}
.floating .up{color:var(--green);font-size:13px;font-weight:600;margin-left:6px}

.trust{background:var(--paper);border-top:1px solid var(--line-soft);border-bottom:1px solid var(--line-soft);padding:26px 0}
.trust-inner{display:flex;justify-content:center;align-items:center;gap:20px 44px;flex-wrap:wrap;text-align:center}
.trust-label{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.brands{display:flex;gap:36px;flex-wrap:wrap;justify-content:center;align-items:center;font-size:17px;font-weight:600;letter-spacing:-.01em;color:#86868b}
.brands span{transition:color .2s}
.brands span:hover{color:var(--ink)}

/* ---------- 5. Bands + services ---------- */
.services{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.service{
  background:var(--bg);border-radius:var(--radius);
  padding:38px 30px;min-height:270px;text-align:center;
  transition:transform .3s var(--ease),box-shadow .3s;
}
.band-gray .service{background:var(--paper)}
.service:hover{transform:translateY(-3px);box-shadow:0 14px 40px rgba(0,0,0,.08)}
.num{font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.service-icon{color:var(--blue);font-size:26px;margin:20px 0 14px;line-height:1}
.service h3{font-size:22px;font-weight:600;letter-spacing:-.02em;margin-bottom:10px}
.service p{font-size:14.5px;color:var(--muted);line-height:1.65;max-width:300px;margin-inline:auto}

/* ---------- 6. Manifesto (full-bleed dark) ---------- */
.manifesto{padding:110px 0;text-align:center}
.manifesto h2{
  font-size:clamp(38px,5.2vw,68px);letter-spacing:-.035em;line-height:1.06;
  font-weight:600;max-width:880px;margin:14px auto 0;text-wrap:balance;
}
.manifesto h2 em{font-style:normal;color:var(--blue-dark)}
.manifesto .m-lead{color:#86868b;max-width:680px;margin:26px auto 0;font-size:19px;line-height:1.6}
.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;max-width:920px;margin:64px auto 0;text-align:left}
.principle{border-top:1px solid rgba(255,255,255,.2);padding-top:18px}
.principle b{font-size:15px;color:#f5f5f7;font-weight:600;display:block}
.principle p{font-size:14px;margin-top:8px;color:#86868b;line-height:1.6}

/* ---------- 7. Work / About / Articles ---------- */
.work-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.case,.founder{
  background:var(--paper);border-radius:var(--radius-lg);
  transition:transform .3s var(--ease),box-shadow .3s;
}
.band-white .case,.band-white .founder{background:var(--bg)}
.case{padding:36px;min-height:310px;display:flex;flex-direction:column;justify-content:space-between;gap:8px}
.case:hover,.founder:hover{transform:translateY(-3px);box-shadow:0 18px 48px rgba(0,0,0,.10)}
.case-top{display:flex;justify-content:space-between;align-items:center;gap:12px}
.case-top .kicker{color:var(--muted)}
.pill{
  background:var(--blue-soft);color:var(--blue);border-radius:999px;
  padding:6px 12px;font-size:12px;font-weight:500;white-space:nowrap;
}
.case h3{font-size:27px;letter-spacing:-.025em;font-weight:600;margin:26px 0 10px}
.case p{font-size:15px;color:var(--muted);max-width:480px;line-height:1.65}
.metrics{display:flex;gap:30px;flex-wrap:wrap;margin-top:28px;padding-top:24px;border-top:1px solid var(--line-soft)}
.metric strong{display:block;font-size:27px;letter-spacing:-.025em;font-weight:600}
.metric span{font-size:12px;color:var(--muted)}
.footnote{font-size:12.5px;color:var(--muted);margin-top:28px;line-height:1.6;max-width:760px}

.founders{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.founder{padding:44px 38px;text-align:center}
.initials{
  width:64px;height:64px;border-radius:50%;margin-inline:auto;
  background:var(--blue);color:#fff;
  display:grid;place-items:center;font-size:21px;font-weight:600;letter-spacing:0;
}
.founder h3{font-size:27px;letter-spacing:-.025em;font-weight:600;margin:24px 0 4px}
.role{font-size:14px;font-weight:500;color:var(--blue)}
.founder p{font-size:15px;line-height:1.7;color:var(--muted);margin-top:18px}
.tags{display:flex;flex-wrap:wrap;gap:8px;justify-content:center;margin-top:22px}
.tags span{
  font-size:12px;font-weight:400;padding:7px 13px;color:var(--soft);
  background:var(--paper);border:1px solid var(--line-soft);border-radius:999px;
}
.band-white .tags span{background:#fff}
.profile-link{
  display:inline-flex;align-items:center;gap:5px;margin-top:24px;
  font-size:15px;font-weight:400;color:var(--blue);
}
.profile-link:hover{text-decoration:underline}

/* Articles */
.articles-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.article-card{
  display:flex;flex-direction:column;overflow:hidden;
  background:var(--paper);border-radius:var(--radius-lg);
  transition:transform .3s var(--ease),box-shadow .3s;
}
.band-white .article-card{background:var(--bg)}
.article-card:hover{transform:translateY(-3px);box-shadow:0 18px 48px rgba(0,0,0,.10)}
.thumb{
  position:relative;height:160px;display:grid;place-items:center;
  color:#fff;font-size:44px;font-weight:600;letter-spacing:-.03em;overflow:hidden;
}
.thumb::after{
  content:"";position:absolute;inset:0;
  background:radial-gradient(260px 140px at 80% -10%,rgba(255,255,255,.22),transparent 60%);
}
.thumb.t1{background:var(--blue)}
.thumb.t2{background:#1d1d1f}
.thumb.t3{background:#5e5e63}
.article-card .body{padding:26px 28px 28px;display:flex;flex-direction:column;flex:1;text-align:left}
.article-card h3{font-size:21px;letter-spacing:-.02em;font-weight:600;line-height:1.28;margin-top:14px}
.article-card .excerpt{font-size:14.5px;color:var(--muted);line-height:1.6;margin-top:10px}
.article-card .meta{
  display:flex;align-items:center;gap:10px;margin-top:auto;padding-top:22px;
  font-size:12.5px;color:var(--muted);
}
.article-card .meta .read{margin-left:auto;font-weight:500;color:var(--blue)}
.article-card:hover .meta .read{text-decoration:underline}

.ext-head{
  display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;
  margin:56px 0 4px;
}
.ext-head h3{font-size:19px;font-weight:600;letter-spacing:-.015em}
.ext-head a{font-size:14px;font-weight:500;color:var(--blue)}
.ext-head a:hover{text-decoration:underline}
.ext-list a{
  display:flex;justify-content:space-between;align-items:center;gap:16px;
  padding:18px 6px;border-top:1px solid var(--line-soft);
  font-size:16px;font-weight:500;letter-spacing:-.01em;
  transition:color .2s,padding .2s;
}
.ext-list a:last-child{border-bottom:1px solid var(--line-soft)}
.ext-list a:hover{color:var(--blue);padding-left:12px}
.ext-list .src{font-size:12px;font-weight:400;color:var(--muted);white-space:nowrap}

/* ---------- 8. Approach / FAQ / Contact ---------- */
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;text-align:center}
.step .n{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--blue)}
.step h3{font-size:21px;letter-spacing:-.02em;font-weight:600;margin:26px 0 10px}
.step p{font-size:14.5px;color:var(--muted);line-height:1.65;max-width:240px;margin-inline:auto}

.faq{max-width:820px;margin-inline:auto;border-bottom:1px solid var(--line)}
.faq details{border-top:1px solid var(--line)}
.faq summary{
  cursor:pointer;font-size:19px;font-weight:600;letter-spacing:-.015em;
  list-style:none;display:flex;justify-content:space-between;align-items:center;
  gap:16px;padding:24px 0;transition:color .2s;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary:hover{color:var(--blue)}
.faq .icon{
  flex:none;color:var(--blue);font-size:24px;font-weight:400;line-height:1;
  transition:transform .3s var(--ease);
}
.faq details[open] .icon{transform:rotate(45deg)}
.faq details p{font-size:16px;color:var(--muted);line-height:1.7;max-width:700px;padding:0 42px 26px 0}

.cta{
  position:relative;overflow:hidden;text-align:center;
  background:var(--black);color:#f5f5f7;border-radius:var(--radius-lg);
  padding:88px 48px;
}
.cta::before{
  content:"";position:absolute;width:460px;height:460px;border-radius:50%;
  border:1px solid rgba(255,255,255,.1);right:-160px;top:-200px;
  box-shadow:0 0 0 46px rgba(255,255,255,.03),0 0 0 92px rgba(255,255,255,.02);
}
.cta .kicker{color:var(--blue-dark)}
.cta h2{
  font-size:clamp(38px,5vw,62px);letter-spacing:-.035em;line-height:1.05;
  font-weight:600;margin:14px auto 0;max-width:680px;text-wrap:balance;
}
.cta p{font-size:17px;line-height:1.6;color:#86868b;max-width:480px;margin:18px auto 0}
.cta-actions{display:flex;justify-content:center;gap:14px;flex-wrap:wrap;margin-top:34px;position:relative}

/* ---------- 9. Footer (apple.com light) ---------- */
.footer{background:var(--bg);color:var(--muted);padding:36px 0 30px;font-size:12px;line-height:1.6}
.footer-nav{
  display:flex;gap:26px;flex-wrap:wrap;padding-bottom:20px;
  border-bottom:1px solid var(--line);
}
.footer-nav a{color:var(--soft);font-size:12px;transition:color .2s}
.footer-nav a:hover{color:var(--blue)}
.footer-note{margin:18px 0;padding-bottom:18px;border-bottom:1px solid var(--line);max-width:860px}
.footer-bottom{
  display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;
}
.footer-bottom a{color:var(--soft);transition:color .2s}
.footer-bottom a:hover{color:var(--blue)}
.footer-bottom .sep{color:var(--line)}

/* ---------- 10. Article pages ---------- */
.post-hero{padding:80px 0 48px;text-align:center}
.back-link{
  display:inline-flex;align-items:center;gap:8px;
  font-size:14px;font-weight:500;color:var(--blue);
}
.back-link:hover{text-decoration:underline}
.post-hero h1{
  font-size:clamp(38px,5.2vw,66px);line-height:1.06;letter-spacing:-.035em;
  font-weight:600;margin:20px auto 20px;max-width:860px;text-wrap:balance;
}
.post-hero .deck{font-size:clamp(18px,1.8vw,22px);line-height:1.5;color:var(--muted);max-width:720px;margin-inline:auto}
.post-meta{
  display:flex;justify-content:center;align-items:center;gap:16px;flex-wrap:wrap;
  margin-top:36px;padding-top:26px;border-top:1px solid var(--line-soft);
}
.post-meta .who{display:flex;align-items:center;gap:12px;text-align:left}
.post-meta .mini{
  width:40px;height:40px;border-radius:50%;background:var(--blue);color:#fff;
  display:grid;place-items:center;font-size:14px;font-weight:600;
}
.post-meta .who b{display:block;font-size:14px;font-weight:600;color:var(--ink)}
.post-meta .who span{font-size:12px;color:var(--muted)}
.post-meta .sep{color:var(--line);font-weight:300}
.post-meta .when{font-size:13px;color:var(--muted)}

.post-body{max-width:698px;margin:0 auto;padding:26px 0 10px}
.post-body p{font-size:17px;line-height:1.75;color:var(--soft);margin-top:24px}
.post-body p:first-child{margin-top:0}
.post-body h2{font-size:28px;letter-spacing:-.025em;font-weight:600;margin:50px 0 4px;text-wrap:balance}
.post-body h3{font-size:20px;letter-spacing:-.015em;font-weight:600;margin:36px 0 2px}
.post-body ul{margin:24px 0 0;display:grid;gap:12px}
.post-body ul li{position:relative;padding-left:26px;font-size:16.5px;line-height:1.65;color:var(--soft)}
.post-body ul li::before{content:"↗";position:absolute;left:0;top:0;color:var(--blue);font-weight:600}
.post-body blockquote{
  margin:40px 0;padding:8px 0 8px 26px;border-left:3px solid var(--blue);
  font-size:23px;line-height:1.45;letter-spacing:-.02em;font-weight:600;color:var(--ink);
}
.stat-row{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:38px 0 6px}
.stat{background:var(--bg);border-radius:var(--radius);padding:22px 24px}
.stat strong{display:block;font-size:31px;letter-spacing:-.03em;font-weight:600;color:var(--blue)}
.stat span{display:block;font-size:12.5px;color:var(--muted);margin-top:6px;line-height:1.5}
.post-note{
  margin-top:46px;padding:18px 22px;border-radius:14px;
  background:var(--bg);font-size:13px !important;color:var(--muted) !important;line-height:1.6 !important;
}
.post-bio{
  max-width:698px;margin:44px auto 0;display:flex;gap:18px;align-items:flex-start;
  background:var(--bg);border-radius:var(--radius);padding:26px 28px;text-align:left;
}
.post-bio .mini{
  flex:none;width:52px;height:52px;border-radius:50%;background:var(--blue);color:#fff;
  display:grid;place-items:center;font-size:17px;font-weight:600;
}
.post-bio b{font-size:16px;font-weight:600}
.post-bio .role{margin-top:2px}
.post-bio p{font-size:14px;color:var(--muted);line-height:1.65;margin-top:10px}
.post-cta-wrap{max-width:698px;margin:60px auto 0}
.post-cta-wrap .cta{padding:56px 36px}

/* ---------- 11. Responsive ---------- */
@media (max-width:960px){
  .band{padding:76px 0}
  .navlinks{
    position:absolute;top:calc(100% + 8px);left:16px;right:16px;
    display:none;flex-direction:column;align-items:stretch;gap:2px;
    background:rgba(255,255,255,.97);
    -webkit-backdrop-filter:blur(20px);backdrop-filter:blur(20px);
    border:1px solid var(--line-soft);border-radius:16px;
    box-shadow:0 18px 46px rgba(0,0,0,.14);
    padding:12px;
  }
  .navlinks.open{display:flex}
  .navlinks a{padding:13px 14px;font-size:15px;border-radius:10px;color:var(--ink)}
  .navlinks a:hover{background:var(--bg)}
  .navlinks .panel-cta{display:inline-flex;margin-top:8px;justify-content:center}
  .navcta{display:none}
  .menu-btn{display:block}
  .hero{padding:64px 0 32px}
  .visual-wrap{margin-top:48px}
  .visual{min-height:420px}
  .manifesto{padding:76px 0}
  .principles{grid-template-columns:1fr;gap:20px;margin-top:44px}
  .articles-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:860px){
  .services{grid-template-columns:1fr 1fr}
  .work-grid,.founders{grid-template-columns:1fr}
  .process{grid-template-columns:1fr 1fr;gap:36px}
  .stat-row{grid-template-columns:1fr 1fr}
  .cta{padding:64px 32px}
}
@media (max-width:640px){
  .articles-grid{grid-template-columns:1fr}
  .stat-row{grid-template-columns:1fr}
  .post-bio{flex-direction:column}
}
@media (max-width:560px){
  .wrap{width:calc(100% - 36px)}
  .ribbon{font-size:11px;padding:10px 12px}
  .ribbon span{padding:0 5px}
  .hero h1{font-size:clamp(42px,11vw,54px)}
  .visual{padding:24px;min-height:400px}
  .chart-title{margin-top:44px}
  .floating{right:16px;bottom:18px;padding:14px 16px}
  .floating strong{font-size:22px}
  .services{grid-template-columns:1fr}
  .service{padding:30px 24px;min-height:0}
  .process{grid-template-columns:1fr}
  .brands{gap:18px;font-size:15px}
  .case,.founder{padding:28px}
  .case h3,.founder h3{font-size:24px}
  .cta{padding:48px 22px}
  .cta h2{font-size:clamp(32px,9vw,40px)}
  .footer-nav{gap:16px}
  .footer-bottom{flex-direction:column;align-items:flex-start;gap:10px}
  .post-hero{padding:56px 0 32px}
  .post-body blockquote{font-size:19px}
}

/* ---------- 12. Motion & a11y ---------- */
.js .reveal{opacity:0;transform:translateY(24px)}
.js .reveal.in{
  opacity:1;transform:none;
  transition:opacity .8s ease var(--d,0s),transform .8s var(--ease) var(--d,0s);
}
:focus-visible{outline:3px solid rgba(0,113,227,.55);outline-offset:3px;border-radius:6px}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{
    animation-duration:.01ms !important;
    animation-iteration-count:1 !important;
    transition-duration:.01ms !important;
  }
  .js .reveal{opacity:1;transform:none}
  .js .chart .bar{height:var(--h)}
}

/* ============================================================
   13. PREMIUM V2 — larger type scale + motion layer
   ============================================================ */

/* --- Slightly larger type everywhere --- */
body{font-size:17.5px}
.ribbon{font-size:14px}
.navlinks{font-size:13px}
.navcta{font-size:14px;padding:8px 18px}
.btn{font-size:16px;padding:13px 25px}
.link-blue{font-size:18px}
.kicker{font-size:13px}
.eyebrow{font-size:14px}
.lead{font-size:clamp(20px,2vw,26px)}
.micro{font-size:15px}
.hero h1{font-size:clamp(52px,7.6vw,104px)}
.section-head h2{font-size:clamp(40px,5.2vw,68px)}
.section-head p{font-size:18px}
.manifesto h2{font-size:clamp(42px,5.6vw,76px)}
.manifesto .m-lead{font-size:20px}
.principle b{font-size:16px}
.principle p{font-size:15px}
.service h3{font-size:24px}
.service p{font-size:15.5px}
.num{font-size:12px}
.case h3,.founder h3{font-size:29px}
.case p,.founder p{font-size:16px}
.metric strong{font-size:29px}
.metric span{font-size:13px}
.pill{font-size:13px}
.role{font-size:15px}
.tags span{font-size:13px}
.profile-link{font-size:16px}
.article-card h3{font-size:22px}
.article-card .excerpt{font-size:15px}
.ext-head h3{font-size:20px}
.ext-list a{font-size:17px}
.step h3{font-size:23px}
.step p{font-size:15.5px}
.step .n{font-size:13px}
.faq summary{font-size:20px}
.faq details p{font-size:17px}
.cta h2{font-size:clamp(40px,5.4vw,68px)}
.cta p{font-size:18px}
.footer{font-size:12.5px}
.footer-nav a{font-size:12.5px}
.trust-label{font-size:13px}
.brands .set span{font-size:18px}
.post-hero h1{font-size:clamp(40px,5.6vw,72px)}
.post-hero .deck{font-size:clamp(19px,1.9vw,23px)}
.post-body p{font-size:18px}
.post-body h2{font-size:30px}
.post-body h3{font-size:21px}
.post-body ul li{font-size:17px}
.stat strong{font-size:33px}

/* --- Scroll progress bar --- */
.progress{
  position:fixed;top:0;left:0;height:3px;width:0;z-index:300;
  background:linear-gradient(90deg,#0071e3,#2997ff);
}
.nav.scrolled{box-shadow:0 6px 24px rgba(0,0,0,.08)}

/* --- Button shine sweep --- */
.btn{position:relative;overflow:hidden}
.btn::after{
  content:"";position:absolute;top:0;bottom:0;left:-70%;width:45%;
  background:linear-gradient(105deg,transparent,rgba(255,255,255,.35),transparent);
  transform:skewX(-20deg);transition:left .6s var(--ease);pointer-events:none;
}
.btn:hover::after{left:130%}

/* --- Brand marquee --- */
.trust-inner{gap:20px 32px}
.brands{
  overflow:hidden;width:min(720px,100%);justify-content:flex-start;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);
}
.brands-track{display:flex;width:max-content}
.brands .set{display:flex;gap:44px;padding-right:44px;animation:marquee 26s linear infinite}
.brands-track{animation:marquee 26s linear infinite}
.brands .set{animation:none}
.brands:hover .brands-track{animation-play-state:paused}
@keyframes marquee{to{transform:translateX(-50%)}}

/* --- Floating card levitation --- */
.floating{animation:floaty 6s ease-in-out infinite}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-9px)}}

/* --- Cursor spotlight on dark tiles --- */
.visual,.cta{--mx:72%;--my:18%}
.visual::after,.cta::after{
  content:"";position:absolute;inset:0;pointer-events:none;opacity:0;
  background:radial-gradient(360px 360px at var(--mx) var(--my),rgba(41,151,255,.17),transparent 65%);
  transition:opacity .35s;
}
.visual:hover::after,.cta:hover::after{opacity:1}

/* --- Line-mask headline reveals --- */
.lm{display:block;overflow:hidden}
.lm>span{display:block;transform:translateY(115%);transition:transform 1s var(--ease)}
.lm:nth-child(2)>span{transition-delay:.09s}
.lm:nth-child(3)>span{transition-delay:.18s}
.reveal.in .lm>span{transform:translateY(0)}

/* --- FAQ open animation --- */
.faq details[open] p{animation:fadeup .45s var(--ease)}
@keyframes fadeup{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}

/* --- Article card thumb zoom --- */
.thumb{transition:transform .5s var(--ease)}
.article-card:hover .thumb{transform:scale(1.05)}

/* --- Founder portrait photos (drop-in assets/) --- */
.portrait{position:relative;width:112px;height:112px;margin-inline:auto}
.portrait img{
  position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border-radius:50%;
  box-shadow:0 12px 30px rgba(0,0,0,.18);z-index:1;
}
.portrait .initials{width:100%;height:100%;margin:0;font-size:34px}
.portrait.has-photo .initials{visibility:hidden}

/* --- Luxury micro-details --- */
.logo:hover .mark{transform:rotate(90deg)}
.mark{transition:transform .5s var(--ease)}
.case h3,.founder h3,.article-card h3{transition:color .25s}
.case:hover h3,.founder:hover h3,.article-card:hover h3{color:var(--blue)}

/* ============================================================
   14. LUXURY LAYER V3 — ivory & champagne over sapphire black
   Apple typography (SF Pro stack) + editorial luxury details
   ============================================================ */

/* Exact Apple system font stack, everywhere */
body,button,input,textarea,select{
  font-family:-apple-system,BlinkMacSystemFont,"SF Pro Display","SF Pro Text","Helvetica Neue",Helvetica,Arial,sans-serif;
}
h1,h2,h3,.hero h1,.section-head h2,.manifesto h2,.cta h2,.post-hero h1{
  font-family:-apple-system,BlinkMacSystemFont,"SF Pro Display","SF Pro Text","Helvetica Neue",Helvetica,Arial,sans-serif;
  font-weight:600;
}

/* Warm ivory surfaces + champagne gold accent */
:root{
  --bg:#f6f4ef;
  --line:#d9d3c7;
  --line-soft:#e8e3d9;
  --gold:#b08d4f;
  --gold-bright:#d6b878;
  --gold-grad:linear-gradient(90deg,#d6b878,#a8853f);
}
::selection{background:rgba(176,141,79,.25)}
.band-dark,.manifesto,.cta{background:#050506}
.ribbon{background:#f6f4ef}

/* Gold kickers with champagne hairline */
.kicker{color:var(--gold)}
.kicker::before{content:"";width:26px;height:1px;background:var(--gold-grad);flex:none}
.band-dark .kicker,.cta .kicker{color:var(--gold-bright)}
.band-dark .kicker::before,.cta .kicker::before{background:linear-gradient(90deg,#d6b878,#8a6d3b)}

/* Editorial serif-italic accents (luxury contrast to SF Pro) */
.hero h1 em,.manifesto h2 em{
  font-family:"New York",Georgia,"Times New Roman",serif;
  font-style:italic;font-weight:500;letter-spacing:-.01em;
}
.post-body blockquote{
  font-family:"New York",Georgia,"Times New Roman",serif;
  font-style:italic;font-weight:500;
  border-left-color:var(--gold);
}

/* Soft-luxury card treatment: inner pearl highlight + deeper rest shadow */
.case,.founder,.article-card,.service{
  box-shadow:inset 0 1px 0 rgba(255,255,255,.9),0 10px 30px rgba(20,16,8,.06);
}
.case:hover,.founder:hover,.article-card:hover{
  box-shadow:inset 0 1px 0 rgba(255,255,255,.9),0 26px 60px rgba(20,16,8,.13);
}

/* Champagne hairlines in footer + gold article thumb */
.footer-nav{border-bottom-color:rgba(176,141,79,.35)}
.footer-note{border-bottom-color:rgba(176,141,79,.35)}
.thumb.t2{background:linear-gradient(135deg,#1d1a14 0%,#8a6d3b 100%)}

/* Gold focus on interactive editorial elements */
.ext-list a:hover{color:var(--gold)}
.profile-link:hover{color:var(--gold)}
.founder h3,.case h3{letter-spacing:-.028em}

/* Refined metrics: champagne separators */
.metrics{border-top-color:var(--line-soft)}
.metric strong{letter-spacing:-.03em}

/* Luxury micro-type tracking */
.trust-label,.num,.step .n{letter-spacing:.16em}

/* ============================================================
   15. PREMIUM V4 — couture layer: grain, gold ring hovers,
   logo draw-in, parallax, magnetic buttons, deeper rhythm
   ============================================================ */

/* Fine print grain over everything (luxury paper feel) */
body::after{
  content:"";position:fixed;inset:0;pointer-events:none;z-index:120;opacity:.032;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* New logo mark: black disc, champagne orbit + north-star arrow */
.mark{background:transparent;box-shadow:none;width:32px;height:32px}
.mark svg{width:100%;height:100%}
.mark .arrow{stroke-dasharray:70;stroke-dashoffset:70;animation:draw 1.1s .25s var(--ease) forwards}
.mark .orbit{stroke-dasharray:170;stroke-dashoffset:170;animation:draw 1.4s .45s var(--ease) forwards}
.mark .star{opacity:0;animation:starin .5s 1.1s ease forwards}
@keyframes draw{to{stroke-dashoffset:0}}
@keyframes starin{from{opacity:0;transform:scale(0)}to{opacity:1;transform:scale(1)}}
.logo:hover .mark{transform:rotate(0)}
.logo:hover .mark svg{transform:rotate(-12deg)}
.mark svg{transition:transform .6s var(--ease)}

/* Deeper editorial rhythm */
.band{padding:120px 0}
.section-head{margin-bottom:70px}
.hero{padding:104px 0 48px}

/* Gold ring on card hover */
.case,.founder,.article-card{border:1px solid transparent}
.case:hover,.founder:hover,.article-card:hover{
  border-color:rgba(176,141,79,.38);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.9),0 0 0 4px rgba(176,141,79,.08),0 28px 64px rgba(20,16,8,.14);
}

/* Nav: champagne hairline when scrolled */
.nav.scrolled{border-bottom-color:rgba(176,141,79,.35);box-shadow:0 8px 30px rgba(20,16,8,.07)}

/* Black & champagne author chips */
.mini{background:#050506 !important;color:#d6b878 !important;box-shadow:0 6px 16px rgba(0,0,0,.25) !important}
.initials{background:#050506;color:#d6b878;box-shadow:0 10px 26px rgba(0,0,0,.22),inset 0 1px 0 rgba(255,255,255,.12)}

/* Dark bands: faint champagne aura */
.band-dark,.cta{
  background:radial-gradient(760px 380px at 82% -12%,rgba(176,141,79,.14),transparent 60%),#050506;
}

/* Magnetic buttons (JS-driven translate) */
.btn{will-change:transform}

/* Parallax hero visual (JS-driven) */
.visual-wrap{will-change:transform}

/* Refined luxury micro-typography */
.kicker{letter-spacing:.22em}
.trust-label{letter-spacing:.2em}
.footer-note{letter-spacing:.01em}

/* ============================================================
   16. PORTRAITS LIVE — circular framing tuned for both photos
   ============================================================ */
.portrait img{
  object-position:50% 30%;
  transform:scale(1.28);
  transform-origin:50% 32%;
}
.mini{position:relative;overflow:hidden}
.mini img{
  position:absolute;inset:0;width:100%;height:100%;
  object-fit:cover;object-position:50% 30%;
  transform:scale(1.28);transform-origin:50% 32%;
  border-radius:50%;
}